Know if youll hit your targets before pulling the trigger on any marketing plan more than sixty five percent of new products are commercial failures and if you compound this with a recession now more than ever you cant afford to be wrong in if you build it will they come business professor and strategy consultant rob adams shows you how to make sure you hit your targ. If you build it will they come three steps to test and validate any market opportunity strategic market research a guide to conducting research that drives businesses for a company to embrace market research as a facilitator of change it must be willing to take the approach that makes the most impact on its organization that approach is the key in making a difference using market . This work offers a summary of the book if you build it will they come three steps to test and validate any market opportunity by rob adams successful entrepreneurs dont just plunge in without doing their research before investing money they prove that a market exists and that the market is commercially viable rob adams . Three steps to test and validate any market opportunity if you build it will they come audio download amazoncouk rob adams nick tecosky audible studios books. In if you build it will they come business professor and strategy consultan t rob adams shows you how to make sure you hit your target market before you spend a lot of money he shows you the fast systematic and proven approach of performing market validation in advance of making a large product investment