Behavioral economics and public health is the first title to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change in addition to providing a primer on the behavioral economics principles that are most relevant to public health this title offers details on how these principles . Melding economics with psychology behavioral economics acknowledges that people often do not act rationally in the economic sense it therefore offers a potentially richer set of tools than provided by traditional economic theory to understand and influence behaviors only recently however has it been applied to health care this article provides an overview of behavioral economics reviews some of its contributions and shows how it can be used in health care to improve peoples . Behavioral economics has potential to offer novel solutions to some of todays most pressing public health problems how do we persuade people to eat healthy and lose weight how can health professionals communicate health risks in a way that is heeded how can food labeling be modified to inform healthy food choices behavioral economics and public health is the first book to apply the . The examples highlight the potential for behavioral economics to improve the effectiveness of public health policy at low cost although incorporating insights from behavioral economics into public health policy has the potential to improve population health its integration into government public health programs and policies requires careful design and continual evaluation of such interventions limitations and drawbacks of the approach are discussed
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